It is becoming increasingly important for companies to project a good image in today’s global economy. Successful businesses recognize the impact its employees ‘image can have on its brand hence believes in investing on them. Image consulting for corporates will ensure that employees accurately reflect the company’s brand as they benefit from image training, learning to appear, behave and communicate like leaders. It boosts their confidence making them more productive and engaging leaders and employees. Employees are the face of the company and the first point of correspondence for partners and clients hence, how they behave and portray themselves directly impacts the bottom-line.
Hiring image consultants are no longer limited to celebrities or sports stars, it is now be used by everyone wanting to excel in their line of work and command executive presence.
Some key areas of image consulting for corporates include providing skills related to personal branding, corporate image, communication, etiquette and professionalism in the workplace.
So, what makes image consulting for corporates an imperative and beneficial for the success of the company?
The pros of this are many, some of which are as follows:
- It educates and motivates employees to project a professional presence that aligns with the company’s objectives and promotional strategies: Image matters whether we like it or not. The external image that employees project, be it in the real or virtual world is extremely important and it needs to be congruent with one’s professional image. Employees are the face and soul of the business and what they put out in public for people to assess them on is highly crucial. Image consulting for corporates will help employees work on their external image by presenting an authentic image to the public and show the difference they make in the world.
- Establish a winning first impression: It is of paramount importance that employees always present a winning image as the face of the company. Image consulting for corporates not only helps in aspects like grooming, etiquette, behavior, etc., it also works on the verbal and non-verbal communication skills of the employees thus, enabling them to seem competent and credible to their existing and potential clients.
- Attracting new clients and retaining present one’s by shaping how people perceive the company: Image of employees is key in maintaining company reputation and for corporates especially, reputation is like magnet. It catches the attention of customers, new investors and business partners. Image consulting for corporates helps employees achieve an untainted image building a sense of security among clients. Establishing credibility through its employees can help turn the brand and business around.
It is extremely important to choose the right image consultant for corporates and this can be ensured by firstly, checking around for reference which will give a firsthand information on the work of the consultancy. Secondly, corporates can check for consultants by going through their websites and LinkedIn that will not only give an insight into their work but also on how they present themselves but most importantly, there needs to be clarity regarding why to hire an image consultant. These few strategies will go a long way in picking the right image consultant to work on the image of the company.