To win in the marketplace you must first win in the workplace – Doug Conant
Employees are the start and end point of any business success. They are the face of your organization in public and hence it is important to create an environment which fosters employee excellence. The company’s culture defines how employees feel and behave.
The employee experience is the function of employee engagement which cycles from hire to retire, from onboarding to off-boarding and all the interactions that happen in-between. Employee experience is all about creating an environment where employees are self-motivated to be in the office and not pushed to be in the office.
Hence, we are clear that creating a great employee experience is a human-centric approach which involves grasping an employee’s needs and desires to create those moments that truly matter in their day, year, and entire career.
In order to create great employee experience, we only need to focus on three things.
Every employee experience is comprised of three pillars: culture, environment, and technology.
Culture stems from the values, attitudes, practices and the mission of the organization which flows from the top. However, it is also about feeling. If the physical workplace is about the something that you can see, touch and breathe, the culture is the one you feel. It is the vibe you create when you walk in the door and the mood and the tone it sets for you as an employee. Therefore, it is very easy for a culture to turn from positive to negative or vice versa as per the structure and the policies of the organization.
To excel in employee experience, the environment they work in, is equally important. The workplace should not only be employee-centric but also reflect company’s aspirations and values. It is all about the look of your organization – the art that hangs on the wall, the floor plan, demographics of our colleagues, the on-site gym maybe etc.
Technology here refers to the tool’s employees use to get their work done. This includes everything from the internal social network your company might use to the mobile devices that are approved to access to. It’s not hard to see the significant role technology plays in creating great employee experience. Imagine if you are pushed to use outdated technologies how frustrated you would be with meeting those deadlines as it makes hard to communicate and collaborate with your fellow colleagues and drastically increasing the time to get a task done hence a low score on employee experience.
The future of business revolves around employee experience. This is being recognized around the globe and we see heavy investment for the same. But the question really boils down to “how do we do it?”
Well, Design Thinking to your Rescue!
Design Thinking can help the process developers transition to experience architects by engaging employees right through their lifecycle.
To define design thinking, let me say this – “Innovation is no longer a strategic choice” of a few organizations. It is necessary for business continuity in almost every industry. Design thinking is an innovative process of developing business cases and prototypes for innovative solutions. It takes a systematic approach to find a unique solution to common problems by bringing together market realities, a deep understanding of customer problems and business aspirations to create new products and services.
Design Thinking assist in having deep understanding of the process of innovation, designing and implementing innovative projects in organizations and conduct training programs that promote a culture of innovation.
Hence to answer the question – “can design thinking assist in creating great employee experience?” – yes it does, as it takes a human-centric approach which is the foundation to a great employee experience.