A vision statement can be defined as the statement or a big picture where the organization wishes to achieve arrived at by the senior management in the long run, in a long time frame. It is essential to set a vision that is achievable and is to be communicated in a way that it aspires and motivates the audience.
A school of thought belies that the ability to craft a vision is innate, a trait that is god -gifted, the other states that it something that a individual develops over time. The famous VAE Model developed by Julie Straw, Juliette Gordon Low helps in developing leadership skills so that a pilot of vision crafting can be rolled out. There are striking differences between experienced and inexperienced leaders : experienced leaders see a crafting a organizational vision as critical to the overall success of the organization. Amongst the novice leaders, they only realize the importance of vision.
The list of contributions that strong vision statement can do
- Helps the firm to stand apart from our competition
- Drives the creation of goals
- Provides purpose for the organization
It is essential to know that crafting vision is very leader’s business, no matter where you fall in the hierarchy. When a high-level vision is crafted by the top-level leaders, it is the responsibility for the leaders at all levels to resonate and create goals for their teams thereby supporting the overall vision. After establishing the relevance of the vision across the organization, the process of crafting the same should be a dynamic, fluid, living process within an organization that benefits from multiple perspectives,
Moving over to the mission statement – This is an action statement with regards to how you will achieve the vision. It typically begins with the word- ‘to’.
Here are the reasons as to why a company needs a clear, written mission statement
- Determines the company’s direction
- Reminder for the teams to know why the company exists.
- Focuses on the company’s future
- Provides a future template for decision making
- Forms the basis for organizational alignment
- Works as a significant part of the brand architecture
Right from paving as a way forward to accomplish all the goals and objectives of the firm, working as an integral part of the organization, shaping up the work culture to assisting in formulation of the strategy; mission statement is one of the crucial elements of the organizational structure and the brand architecture. It is on the onus and key responsibility to realize and follow the importance of Mission Statement.
Forbes research states mission-driven workers are 54 percent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their money or rather extrinsic factor as the motivator. Companies that cultivate a strong work culture driven by deep engagement and meaningful work find success, beat the competition and retain and attract high-performing talent.