Groundbreaking innovators like Steve Jobs and Thomas Edison used the problem-solving process popularly known as “design thinking” which revolutionized industries and established an enviable competitive advantage for their companies. It is a methodology that can be used to solve complex problems and a way to explore ideal future states through intuition and systemic reasoning. The end user or customer is always kept first and foremost in this process.
This human-centered approach meets the unmet and unarticulated needs of the customers and businesses always win when they have the loyalty of their customers.
While the popularity of this approach is increasing in the business world, it is not an easy task to implement it. There is a need to invest in educating staff, getting managers on board and getting the team on board around the advantages of design thinking. One way to do this is by organizing Design thinking workshops for businesses.
In these increasingly complex times, innovation and collaboration skills are becoming highly essential to businesses and both principles form the essence of design thinking.
Based on a creative approach, design thinking workshops for businesses inspire an atmosphere of teamwork, collaboration and innovation by immersing participants in team-building processes and dynamic discussion that requires out of the box thinking.
Design thinking workshop for businesses is aimed towards developing innovation in the company, building a better understanding of customer needs and implementing a new collaboration of culture. They are ideal for professionals in businesses who are tasked with problem solving and developing new approaches to find solutions. It is also particularly useful for teams who are looking to tackle organizational design challenges.
Some of the topics covered in design thinking workshops for businesses include introduction to the processes and tools to drive innovation, understanding the role of people in successful design thinking, learning about different tools to create solutions and application of design thinking methodology to specific challenges.
Below are some other ways to organize an impactful workshop:
- Setting Objectives: Other than coming up with new products and services for the organization, objectives should also include strengthening beliefs about creative ability, support a sense of progress, seeing failure as an opportunity to learn along with gaining insights on from customers and consumers
- Pre-Scope Problems: Successful workshops should focus on real world problems affecting businesses that are specific enough to be tackled and should enable venturing into the field of creativity to create solutions
- Preparing Resources: Approachable and common materials should be used allowing all to partake without barriers. The workshop facilitator too should have an experience in the subject. Human creativity should be used as an important tool instead of just relying on software
- Ending with Reflection: There should be time for reflection at the end to allow for the workshop to not just be interesting but an opportunity for thoughtful reflection as well. Design principles for the solutions and the process can be brainstormed in the reflection
- Successful calibration of design thinking into the business can be a great challenge but if done right, design will be a core competency that will help businesses and services stand out from the rest, with great rewards.