Image consulting is often confused with the likes of personality grooming or development services. These two terms relate to personal hygiene, social etiquette, good communication, dressing sense, etc. On the other hand, Image consulting services have a wider scope and applications in today’s world. Personality development and grooming is a small subset of image consulting services.
Image consulting as a service helps an individual (or an organization) to carve out an image based on the way he wishes others to see him. Today, not just individuals, but various corporate giants are associated with image consulting services to help their employees and members reflect the firm’s personal branding, align with their work & company goals and wear the right look to impress the clients.
The essence of image consulting for corporates lies in their main motive of building on the firm’s presence, the self-confidence of employees and an approach which can improve the company’s credibility as well as secure business deals. Further, the image consulting service looks after developing a streamlined business brand, and gain access to new business and career opportunities, which would have been missed otherwise.
Image consulting for corporates has gained huge momentum in the recent past and today hundreds of image consultants are working for renowned companies. A professional image consultant service provider stresses on enhancing your employee’s skills related to personal branding, etiquette, communication, professional behavior, etc.
Let’s analyse some most important benefits of image consulting for corporates.
Make a great first impression:
Kevin McCarthy, a famous American politician, once said, “My belief is you have one chance to make a first impression.” Well, he can’t be more correct! Your corporate’s first impression matters a lot and your employees are the faces of your company. Thus, the onus of presenting the current and potential clients with a stunning first impression comes to your employees.
Image consultants are experts in refurbishing the attitude and approach of an employee towards the clients. Further, the image consultant helps the organization to get a suitable and uniform dressing code, which seems perfectly synchronized with the company’s brand style. The employees are also trained to perfectly present themselves in front of the clients and co-workers. Thus, a long-lasting impression is enabled through image consulting.
A complete overhaul of the image:
Your company may already have made a first impression on the world, but it is possible that your company’s image may not quite be the one you wish the world to see. Or maybe the brand image of your firm is a bit dull or has been potentially damaged in some unintentional way. In such a scenario, only a qualified image consultant can rescue you.
A professional image consultant will help you build or rebuild your company’s brand with well-suited and sound real-world guidance, and thus, helps build or turn your business around with it.
Enhanced brand credibility:
Another important benefit that comes with image consulting for corporates is the enhancement of your brand’s credibility. An image consultant builds up a perception of quality among your existing and potential customers. This is nothing but giving a complete makeover to your company’s perception, as received by the world. Hence, it improves the credibility of your company.
Strong brand credibility makes the customers more likely to remember your business. Also, taking up a powerful brand name and logo helps to keep your company everlasting in the minds of your potential customers.
The image consultant indirectly ensures your customer’s happiness with your products or services by building a solid brand identity. The brand identity is the key to get loyal customers for your business. Keep in mind that customers like to be associate themselves with “great” brands. Also, they are likely to refer you to others, once they have an optimistic feeling about your brand.
Hiring the right image consultant for your organization is very essential and in today’s digital world it is not as easy to find the right image consultant as it seems to be. So, let’s analyse some useful tips to choose the perfect image consultant for your company.
Always look for references:
Today, many corporates and executives are utilizing the services of image consultants. So, you should first check around and see if there is anyone you know, who has hired an image consultant before. This allows you to get a lot of information about the working proficiency of your prospective image consultant.
Since an image consultant is responsible to polish the brand identity and reputation, it is essential to have a look at how they manage their own brand. You can visit their websites and professional social accounts like LinkedIn, in order to get an insight into the capabilities of the image consultant. You must keep an eye on how classy and informative their online presence is.
Image consulting for corporates comes in either fixed pricing packages or variable pricing packages. That means that some of the image consultants charge an amount per hour or per day or even per participant. On the other hand, some image consultants may have a fixed pricing package depending on the number of days and employees.
Hence, reading the program or the package details is indispensable. You must know that the pricing levels will differ vastly based on the expertise level of the image consultant. Furthermore, checking the refund policy is also of utmost importance.
Your company’s prospective image consultant must be well informed about the culture of your office and the niche of your business. This will be an automatic advantage for the consultant and will enhance his approach toward building a positive brand image.
Furthermore, it is a must that an image consultant is groomed properly because you’re in the process of hiring an expert and the expert must practice his preaches himself. Also, an image consultant must be inspiring and encourage your team members to give their best to improve the brand’s identity.