Regardless of whether you are running a one-man company or a large corporate organization, a well-defined mission and vision statement will provide employees with a sense of direction and a sense of purpose. Often in the business setting, the terms of organizational vision and mission are used interchangeably, they are two different aspects of the company.
Delving deep into understanding the concept of organization mission- simply put together it means outlining the company’s purpose statement which talks about its goals and manner of achieving it. When establishing a mission statement for your company, outline what it is your business does, who are your customers and how do you serve them. These 3 aspects are critical to a mission statement.
For example, Amazon’s mission statement is, “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
Now to understand the concept of vision statement – vision is more futuristic. It is meant to give direction to the employee efforts. A vision statement should answer questions like what does the future look like for us and what are the measures to achieve it.
Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
It is imperative to know that as times change, these statements need to be revised to reflect the changing business and new culture. Often there is an overlap, an action driven vision statement is used as a mission statement to declare the purpose of its existence to its audience. This is also communicated to all stakeholders, internal and external.
Most companies engage with a learning partner to help decipher their vision statement. The exercise of visioning is a powerful one, where it generates a common goal, hope and encouragement. Strong strategic alignment among the people, processes and technology components have a huge impact on the success of the organization. This has always been true, but in today’s complex, disruptive, competitive business environment, it is more crucial to establish and maintain this strategic alignment than ever before.
Talking about the major challenges in achieving strategic alignment are:
- Lack of Planning and clarity - Planning plays a crucial role in alignment. A plan of action helps in getting clarity of thought and a to-do list which links the various business unit goals to that of the organization.
- Poor communication – Part of lack of alignment comes down to poor communication and lack of understanding the other person’s viewpoint maybe due to in proper communication.
- Perceived as an expense – Alignment is considered expensive as it requires a lot of time and effort of the C-suite level executives.
- Mis-aligned KPI’s – KPI’s helps employees in keeping them on track as it comes with specific outcome of every action. Many a times, it happens that while business goals are aligned with dept goals, the KPI’s might be mismatched.
- Lack of Perspective – Another challenge is lack of perspective. Now, when I say lack of perspective, it means sometime while we are aligning the dept goals with that of overall business goal, some might appear to be vague. Like reading a novel for an individual might not be aligned to the organizational goal. Or if aligned, might appear vague.
- Rate of Change Around Us – We live in a VUCA world which is ever-changing, the years of work we put in aligning the whole organization might go for a toss for a competitor who came with a disruptive idea. So that also adds to our challenge bucket.
Strengthscape’s Jamavaar workshop helps in creating a vision and mission for the organziation or a business unit by creating a holistic picture of the organization by analyzing the past, understanding the present and creating a vision for the future. It is a high impact workshop which will help you in building organizational vision.
Strengthscape’s senior facilitators come with business experience and enable participants create a holistic picture of the organization. Participants break hierarchical and strategic boundaries to work in unison and create a cohesive vision.