Content development is the strategic research, planning, compilation, and execution behind content creation and distribution. Successful content development requires you to plan your process. Once you get your design finalized and running, your organization becomes a well-oiled machine.
Good content development also prevents you from missing deadlines. It eliminates procrastination and other distractions that steal time away from producing killer content. It’s the blueprint you unroll to visualize the design and structure of your goals, and the tools and strategies to achieve them. In this article, we are going to talk about process of content development for eLearning.
The Process of Content Development for eLearning
The process of content development for eLearning includes –
- Defining your Content Goals –
- This includes where are you posting it (blog, website, social media, all of the above), deciding what value does this content add (education, problem-solving), who are you making the content for (experts, professionals, hobbyists) how will your audience find and interact with this content (channel and platform strategy), when are you rolling out this content (maintaining a content schedule), and lastly, what makes your content different from your competition (uniqueness, innovation.)
- Learning about your Audience –
- This includes researching about the buying habits and behaviors of your customers, familiarizing yourself with tools like Google Demographics and Interests and paying attention to customers comments and suggestions on social media.
- Creating a content calendar –
- To optimize your results, you need to map out a plan of what content to post, how often to post and specific time of the postings, according to audience traffic. A content calendar is an excellent tool that will give your team a source to track content progress over multiple platforms. It’s also a great way to quickly visualize the amount and kinds of content you’re putting out this week/month/year. Without a calendar, you may risk duplication or, even worse, creating gaps in important content. Calendars also help you plan for milestones, so you make the most of important days and holidays. Planning quarterly works best, since it can be hard to plan out an entire year at once. You need to manage your workflow, so you’re pumping out content quickly and effectively – hitting deadlines while boosting your game with better content that keeps visitors coming for more.
- Systematically Planning your Writing Process for Efficiency and Performance –
- For this purpose, design writer guidelines for you and your team and design templates for blogs, white papers, infographics, video scripts, charts, and graphs. This ensures consistent branding and quality, modulating tone for different audiences, testing out content variations, and collection of data on performance.
- Studying your Competition –
- To study your competition, stay relevant by analyzing the top competitors and borrow their best practices and strategies. Determine what your competitors are lacking and doing wrong. Step in to fill those gaps. Also, solve any problems – don’t give visitors any reason to bounce into the arms of a competitor. Constantly ask your audience for their wish list and start granting with good quality content.
- Maintaining a Strong Social Media Presence –
- To maintain a strong social media presence, use a variety of social media platforms and post often—but not too often. Make it easy to share your content and research what are the most used social media platforms to attract the most followers.
- Develop Free Content for Visitors –
- Educate readers about using tangible downloads filled with actionable tips and helpful learning material they can use now, without having to begin a course. Teach them an important, useful topic of their choice, so they feel empowered and grateful. But why should you provide free content? Downloads are portable. If visitors don’t stay on your page, they can revisit your PDF later, which is a great feature to incorporate. It establishes you as an expert in the field and expands your network. Downloads are easy to share, spreading word-of-mouth interest, thus, attracting more users.
The process of content development for eLearning can be long, tiring and arduous, depending on what you’re looking to help your learners achieve. That’s why you need to be working with the right content development tools and strategies. They can make your process a lot easier by driving up efficiency and productivity, reducing time and cost, enhancing your designs and adding the right functionality to your eLearning courses.