Creating content isn’t as simple as just sitting back thinking you’re going to produce something and then going about it. It requires initial pondering so you can decide what you’re creating and how it relates to the rest of your strategy. A content creation framework requires several revisions as you work, to ensure your finished content meets its planned goal.
In the end, you need to send your content live and promote it. Content is continuous. It’s going to be part of your business no matter what. It is an essential part of your marketing efforts, and it can also be used for sales stimulation, customer engagement, customer assistance and also internal training. Without a content creation framework, it’s difficult to hold yourself responsible to generating content at your desired flow.
Steps of Content Creation
A content creation framework is a plan consisting of the steps that need to be taken, who will complete each step and the time it will take.
- Planning – Once you know how much content you want to create, you can calculate how much time you have to work on each resource.
- Understanding the Topic – To decide what topics you’re going to write about, you can begin with researching the keywords, detecting gaps in your existing content or you can gain motivation from new techniques within your industry that you want to share your knowledge on. Do your planning on a periodic basis and then use those keywords to inspire ideas for writing content. It’s important to have a process for documenting those ideas when they come up.
- Give Responsibilities for Each Step – Each part of the content you create will require a subject matter expert, a writer, an editor and a publisher. While you can have one person perform different roles, you should at least have two people working on each piece so that everything is in place. Knowing who’s responsible for each role will help you analyze how much time to give to each task. Based on the topics you’ve selected, you can choose the appropriate people in your team to fill these various roles for each post. Inform everyone involved as early as possible and document their duties in place they can easily access.
- Create the Content – For content creation framework, you first need to collect all the necessary information. If the writer is the subject matter expert, this will require research to find data to support their points. If the writer isn’t the subject matter expert, they’ll need to interview someone with technical skill in addition to conducting research. After collecting all the necessary information, the writer can begin drafting the content.
- Edit – Even the best writer can make errors in their draft, and if you overlook a mistake once, it’s next to impossible to catch it later on. Thus, after completing a draft, it should be edited by someone else.
- Publish and Promote – Once the content is polished up, it’s time to publish it and share it with the world. It’s always helpful to have that last look to maybe twist the title a little bit, add some links, alter the meta description and make sure certain keywords are included in the post. Once your content is live, you should also publicize it across your channels. Share it on social media, send out an email to related contacts and consider doing paid promotion when relevant.
- Optimize the Process Itself – Finally, it’s important to periodically take a step back and examine your content creation framework itself.
Throughout the entire content creation, it’s important to hold everyone responsible to completing their tasks on time, because one delay can peel off every remaining step. In general though, producing a content creation framework and then abiding by it will help you stay accountable for producing your desired amount of content and be more dependable on the quality of the content you produce.