Each one of us presents an image, consciously and sub-consciously all the time, through our non-verbal communication including appearance. We interact with individuals through the image we project without saying a word. This communication has more impact on our life than we normally believe. Image quotient or image management refers to an ongoing proactive process of evaluating and controlling the impact of one’s appearance on oneself and others.
Corporate image, the one that’s to be maintained or managed is perceived sum of the entire organization, it’s objectives and plans. The corporate image consists of verbal and behavioural components that comprises the organization. To ensure that the corporate image is maintained, it should be ensured that the individual image should be managed to culminate to the corporate image.
Image quotient is about generating first impressions and an impactful presence more importantly. Image Enhancement involves a comprehension of ourselves, our tastes, our likes and dislikes, our character, our roles and objectives. It involves the improvement of appearance, language of the body and etiquette. It’s about presenting ourselves with an authentic picture. The one with which you are most comfortable.
Before we know the personality type, we need to introspect. Our values represent the clothes we choose to wear. Our mannerisms and etiquette represent the respect we have for ourselves as perceived by is oneself and others. Our mood reflects the colours we decide to wear. Our body language and speech tone can create a situation or break it. Everything about us sends out a signal that individuals around us are receiving.
The ABCD of image quotient is Appearance (clothing, grooming, body language and etiquette), Behaviour, Communication and Digital Footprint.
The need to improve one’s self-image, self-concept, capability and credibility is facilitated by the concept image quotient. Anyone who wants to communicate their idea to influence an opinion or action, the image quotient is applicable. An authentic, appropriate, attractive and affordable image is developed. Intelligence, knowledge, ability, initiative, and effort are essential to any kind of achievement, and continuing image quotient can provide you with the private or professional presence you need.
The assumptions made by people and the judgements based on limited knowledge gives image importance. Through social psychology, it has been explained that observation of a single physical characteristic or behaviour in someone leads to an assumption that person has several other qualities, too.
An example maybe given as a how a firm handshake is associated with confidence. Similarly, someone is trustworthy because of maintained of eye contact. A well-dressed person may be perceived as capable, professional, successful or even wealthy or intelligent. In contrast, psychology of achievement by Brian Tracy states that many capable men and women are disqualified from job opportunities because they do not look the part.
The National Research Council of Canada found that people are influenced by one’s appearance irrespective of its importance to the individual or their consciousness. First impression was found to have a significantly measurable effect on the observer.
An appearance strongly influences other’s perception of an individual’s:
- Financial triumph
- Suitability for hire or promotion
Our behaviour towards another is influenced by personal presentation such, including:
- Complying with your request
- Trusting you with information
- Giving you access to decision makers
- Paying you a certain salary or fee for contracted business
- Hiring you or purchasing your product
By influencing the growth of friendships and relationships our image can have a important effect on our happiness. Therefore, managing your image is vital to be able to generate the correct first impression.