The foundation of a strong coaching business begins with the assumption that we are dealing with a person filled with his or her own hopes, aims and dreams, as well as insecurities, fears and hindrances. Thus, we automatically understand that coaching is not a neat intellectual process that begins with listening, moves to feedback, and steadily results in insight and related behavior change. Instead, we recognize the process is more like an inelegant deep personal exploration in which neither the coach nor the talent knows the real goal.
While there’s no standard procedure for coaching, there are some key tools that professional executive coaches exercise to foster extraordinary performance in others.
- Acknowledgment – Great coaches are very alert. They pay attention to others and they spend time thinking about how to best utilize the energy of those around them. They notice when others are performing well, and they easily voice consent when they see this. They also recognize when others are performing poorly or below their capability. They are inquisitive as to why, and readily commence the discussions needed. They actually see themselves in others, and thus, they want for others what they most desire for themselves: greater success, happiness and accomplishment.
- Open Questions – Yet another aspect of laying the foundation of a strong coaching business is the ability to ask great, indefinite questions. The greatest leaders are always interested and eager to learn. They investigate into the experience of others and into situations to expose deep issues and rises to positive change and greater success. They know the power of asking one bold question, and they are brave enough to ask it.
- Intuitional Perspectives – As we move in our lives and careers, we gain endless experience that allows us to recognize something on a spontaneous level before rationally presuming to reach a conclusion. Our intuition is a great source of information to be analyzed and shared with others, but often we keep our intuitive responses concealed, not trusting them. Using intuitional perspectives involves bringing more of your innate dialogue, into your outer discussion with others. We do this best when we share our real thoughts with compassion, curiosity and the intention to honestly advance others.
- Silence – Most outstanding communicators teach themselves to use the power of silence. It is perhaps the most unused tool available. By adding it more in conversations with those we seek to coach, we can actually listen to the powerful answers of others because they come from the person who needs to own and act upon them. With time, your business will grow and strengthen.
As you work on the areas noted above, you will be able to form a foundation of a strong coaching business. Things will become easier. As you go through this process, you will learn what are the most worthy resources that will help support your business and won’t waste time with the other, purposeless methods. You will have triumphs along the way, but your business will become more mature and stable the more the above list is working for you.
If your journey is through good and bad times, the bad times will get less deep, and the good timed will keep growing. Building a business takes years of hard work and a coaching business is no different. As you step forward down your own individual path, there are several things that you only get with time and involvement. But, when you’ve accumulated these things, you can look back at your journey with contentment and pride, knowing you’ve built a foundation of a strong coaching business.