Business Storytelling – Inspiring People through Stories

As a child, we have all experienced and enjoyed storytelling. We used to listen to our grandparents and parents with a keen ear. We used to immerse ourselves in books. Till date, we carry along those stories as a guiding light for ourselves and others. A well-told story can make the best impression. Business storytelling is about knitting facts and information in the form of a story for better retention of information. It inspires people, makes them pay attention to what leaders and managers are saying, keeps them informed and can result in great interpersonal and organizational effectiveness.

Business Storytelling – Inspiring People through Stories is designed to enable organizations and its members to master the art of storytelling in a business and organizational context.

Business Storytelling Need Addressed
  • Do you find it difficult to gain attention of your listeners?
  • Do you want to learn the science of storytelling and know how our brain is wired to stories?
  • Do you want to apply the art of storytelling to your business?
  • Do you want to learn how to extract stories from data and convey important messages in an engaging manner?
  • Do you wish to learn storytelling for all functions or areas of your business?

If your answer to these questions is “yes”, then Business Storytelling – Inspiring People through Stories is just for you.

Business Storytelling Program Objectives

The focus of the program is to help leaders and managers understand the importance of storytelling when managing teams and when spearheading an organization. The program empowers leaders and managers with a tool that is never bound to fail and is proven to have 100 percent effectiveness on the business.

Business Storytelling Program Features

Business Storytelling – Inspiring People through Stories is based on experiential learning using blend of text, graphics, images and videos along with online pre-work, engaging facilitation, and online follow-up to create a personalized learning experience. This approach will lead to a holistic learning and development of participants in Business Storytelling.


2-Day intensive training

Virtual Follow-Up

Business Storytelling Program Outcomes
  • Define the importance of storytelling in a business context
  • Understand the neural basis of and the science behind storytelling
  • Identify the types of stories, narratives and basic plots
  • Relate with the different elements of a story
  • Learn how to structure a story
  • Apply storytelling when taking a data-based approach
Experience Business Storytelling






Business Storytelling - Session Plan
Session Name Brief Overview
Introductions Expectation setting and gaining buy-in for learning
Storytelling in Business Defining why storytelling plays an active role in business and how it can be beneficial
Neuroscience of Storytelling Understand how are brain is wired to stories
Types of Stories, Narratives, Plots Knowing about the 5 types of stories, 9 narrative forms and 7 basic plots
Story Elements Relate with the three elements of story – theme, character and conflict
Structuring a story Learn how to structure a story – the 3 acts
Application of Storytelling in Business Applying storytelling in the business context irrespective of the area of business. Learn how to tell stories with data.

This is the overview of Business Storytelling – Inspiring People through Stories. The program is customizable based on client requirements. To know more, write to us at