Personal Branding – Authenticity at the heart of success
In the competitive market with constant downsizing and rightsizing of people it is essential to stand out to withstand in the job. It is essential to understand one’s capabilities and exhibit them to others. Just like the way a product is marketed it is essential to market yourself.
Creating a new valuable brand, that is ‘YOU’. One’s image creates an impact on others. Have you wondered why some people have a grand reputation? It is because they branded themselves well. Strengthscape’s training program ON “Personal Branding” will help you develop value for yourself.
- Do you wish to create a brand for yourself?
- Do you like to create an impact?
- Do you like to add a value to your work?
- Do you want to stand out from others?
- Do you wish to last long in the competitive forum?
- Do you like to be successful and like to understand how image relates to success?
- Is there a difficulty to create an impact on others with your ideas?
- Do you like to present your authentic self to others?
If your answer to these questions is “yes”, then Personal Branding – Authenticity at the heart of success is just for you.
The program is developed to assist competent employees to market their skills and create a brand for them. The idea is to help them stand out from others and last long in the constantly growing arena. Developing the ability to formulate and execute ideas in one’s own unique ways.
Personal Branding – Authenticity at the heart of success is based on experiential learning using online pre-work, engaging facilitation, and online follow-up to create a personalized learning experience. Based on best practices the program connects marketing the skill set and creating a genuine personal image.
- Gaining a perspective on how to identify the personal strengths
- Knowing about the ways of creating an impact
- Being able to be authentic and stamping value into tasks
- Understanding the importance of standing out
|Session Name||Brief Overview|
|Introductions||Participants are introduced to the entire structure of the course and their commitment reaffirmed.|
|Branding effectively||Knowing about the basics of branding and its essentials, 5 step approaches to personal branding.|
|Expertise identification||Identify areas of strength and differentiating values.|
|Branding strategy||Branding strategies with high recall value.|
|Mission||Defining self-mission statements and also understanding importance of framing it in accordance to that of the organization.|
|Self-marketing||Learning the three important areas to consider when marketing one self. Understanding strategies that help in self-marketing.|
|Laying out core values||Having personal ethics and values and following them creates a better image in front of others, this adds value to the brand called “ME”.|
|Networking and communicating skills||These two skills are crucial as it aids in forming a bond with others and build trust which eventually gains good image and also assist in marketing.|
|Case studies/ evaluation||Testing and evaluating the understanding through case study discussion or other ways of evaluation.|