Style and image Consulting
Style and image consulting are best understood by getting a broad understanding of the terms style and image consultant separately. Image consulting is one where a professional aid in improving the image of the individual or client personally or professionally through various means. The various means can be categorized as appearance, behaviour and communication.
What is Image Consulting
This involves a process of evaluating of the influence of an individual’s appearance, behaviour and communication on their professional image. It needs to be realised that though anybody can consult an image consultant, a style consulting is particularly for those in the higher order of the hierarchy or the face of the organization to ensure that their style is appropriate for the occasion.
What is Style Consulting
To elaborate in simpler term, style consultant improves the appearance of public figures to build the brand image, public relations and social networking. Style consulting is associated with updating one’s dressing sense and image appearance of the personality to ensure they appear as appealing to the public. It aims to ensure a significant change in the individual’s grooming, body language and etiquette.
The Holistic Approach of Style and Image Consulting
Style and image consulting aim to adopt an inclusive approach by accommodating and analysing the individual and their goals and objectives in life. As a combination, this aims to cater and boost their social image while simultaneously overseeing their style quotient. There are various parts of style and image consulting with their unique set of benefits. These include:
1. Lifestyle Appropriate Clothing
In which the style and image consulting will include evaluation and analysis of the individual’s lifestyle and getting an overview of their professional and social goals. This will also include the pros and cons of the current style. The benefit of this is that it helps the consultant create the perfect and appropriate outfits that fits for the occasion there by communicating the individual before they actually speak.
2. Anthropometry and Colour Psychology
Here the process of style and image consulting would involve:
- Categorization and identification of body shape
- Body tone-skin-hair analysis
- Identification of prominent face and body features
- Identifying the features of the body that requires change
- Choosing the right tailor/brands
The benefits of this part entail dressing as per the identified body shape, wearing the clothes that highlights the individual’s best body features, choice of colours that best suits the body tone and skin as well as trying out different colour palettes and fittings.
3. Personal Styling: The various aspects of this involves:
- Analysis of Personal Style
- Gaining understanding of fabrics and dress style to suit one’s personal style
- Hairstyle analysis
- Understanding fitting, stitches and fabric as per the individual’s personal style
- Pros and cons of their current style
The benefits of incorporating this entails earing the right kind of fabric and fitting, having a well-suited hairstyle for one’s face type while modifying developing one’s authentic personal style.
4. Shopping and Wardrobe Management
This includes analysis of the wardrobe, budget and lifestyle analysis, identifying and understanding the wardrobe essentials of the individual, being aware of the shooing season and discount seasons, benefits of online shopping, donating old clothes and understanding and benefits of personal shopper.
This benefits the client in the following way:
- Availability of personal shopper and the personal shopper’s assistance
- Ensuring smart shopping and saving money
- Organized and neat wardrobe
- Providing the client with online shopping discounts
- Saving the client’s time in morning in deciding what to wear
5. Body Language and Etiquettes:
which includes enlightening the client on the dinner, social and professional etiquette along with teaching them the verbal and nonverbal communication and appropriate face gestures and body postures. The benefit of incorporating are as follows:
- Enhancement of personal and social image
- Aids in fostering dignity and respect
- Builds self-confidence and self-esteem
- Leads to career advancement, cross-cultural awareness,
Learning strategies and skills to overcome shyness
Strengthscape provides Professional Image Consulting services to Corporates and professionals under the brand of Work Wise Image Consulting. Work Wise consultant’s help their clients to portray the right kind of image that is positive and builds confidence.
