Why Organizations Must Certify Champions and How It Benefits Them

In today’s rapidly changing business landscape, organizations are constantly seeking ways to thrive and excel. One innovative approach gaining traction is the certification of champions within the company. This article explores why organizations must certify champions and how this practice can yield substantial benefits.

1. Defining the Champion

First, it’s essential to clarify what we mean by a “champion” within an organization. A champion is an individual who passionately and effectively advocates for a particular cause, project, or initiative. They are the driving force behind bringing change, innovation, and progress.

2. Champions as Catalysts of Change

Certifying champions is about identifying and formally recognizing individuals who are proactive and influential. These champions become catalysts of change within the organization. By certifying them, organizations empower these leaders to drive initiatives that align with the company’s mission and values.

3. Certification Process

The certification process involves a systematic evaluation of an individual’s skills, commitment, and potential to champion a cause. It often includes training, assessments, and a demonstration of their ability to lead and influence others positively.

4. Advocacy Skills

Champions are equipped with strong advocacy skills. They can effectively communicate their vision and inspire others to join them in their cause. Certification programs enhance these skills, ensuring that champions can articulate their ideas persuasively.

5. Driving Innovation

Certified champions are instrumental in driving innovation. They identify opportunities for improvement, propose new ideas, and lead teams to implement creative solutions. Their certified status gives their ideas more weight and visibility.

6. Building a Culture of Excellence

Champions set high standards for themselves and those around them. By certifying champions, organizations can foster a culture of excellence and continuous improvement. This, in turn, benefits the entire company by increasing efficiency and productivity.

7. Inspiring Others

Champions are natural leaders who inspire others to excel. They create a ripple effect within the organization, motivating their colleagues to embrace new initiatives and push their boundaries.

8. Alignment with Organizational Goals

Certified champions are selected based on their alignment with the organization’s goals and values. This ensures that their efforts are directed toward achieving outcomes that benefit the company as a whole.

9. Effective Problem Solvers

Champions are skilled problem solvers. They thrive in challenging situations and find innovative solutions. Certifying champions recognizes and hones these skills, making them even more effective.

10. Measurable Impact

One of the key benefits of certifying champions is that their impact is measurable. Organizations can track the success of champion-led initiatives, whether it’s in terms of revenue growth, cost savings, or other KPIs.


In a world where adaptability and innovation are paramount, organizations must recognize the value of certifying champions. These individuals are the lifeblood of progress within a company. By formally acknowledging and supporting their efforts, organizations not only drive positive change but also create a culture of excellence and innovation. Certifying champions is not just an option; it’s a strategic necessity for organizations aiming to thrive in today’s competitive business environment.