Training content audit can be given a better insight into through gathering information on content audit itself. Content audit is conducted on an annual basis to deliver insight into the company’s website blog and content marketing strategy. It happens very often that something is posted and not visited for a while. When this content is seen years later, it becomes outdated, stale and irrelevant. It is often viewed as good practice to return to the content periodically so that it is fresh and relevant as it available to everyone.
A content audit involves a process of viewing the material on the website and assessing the relative strengths and weaknesses to prioritize future activities of marketing. It is termed as a qualitative assessment and evaluations that are primarily based on Key Performance Indicators that were previously selected. This is seen as a formidable and invaluable task.
While we look at training content audit, we need to keep in mind that there is another term called content inventory that is often used interchangeably however do vary from one another. Content inventory is a list of all the content items. As the term suggests it is the like how it is if one managed a grocery store and took the inventory of all the grocery items available in the store. Content audit, in relation to content inventory, is explained as the analysis of this inventory. Content is a vital part of content strategy. Content strategy centres particularly planning, creation, delivery and governance of content.
Training content audit is said to particularly involve the five steps to ensure the employees understand the concept. The five steps are:
- Identify your main goal.
- Identify the content to include.
- Define your inventory/audit facets.
- Inventory the content to be audited.
- Audit the content in your inventory.
While developing training content audit one should identify your main goal.
Identification of the goal may include addressing the prominent areas of the content problems. The goal of the content should be chosen accordingly while the choice of your goal determines everything you do in your inventory and audit.
The other possible gals are:
- Get rid of the redundant, outdated, or trivial content (ROT)
- The scope of the content of all types should be understood
- The SEO effectiveness is determined
- The content that needs to be migrated to a new platform should be assessed
Training content audit should include the ability to identify the content to include
While it is often important for an organization to have a full inventory while less often an organization can even get by with a partial inventory.
The company must also be aware of the existing content other than the website. The employees must possess an omnichannel perspective. Additionally, deciding whether the inventory all or part of the content, one must decide whether to list each item or to list summaries.
Define your inventory/audit facets is also considered a part of the training content audit
The facets should be defined along with the types of data in order to capture in the inventory. These facets them become columns in one’s spreadsheets or the respective tool used to capture the inventory data. Here is a list to give the facets that might want to be captured:
- Index number (you create).
- Identify the intended audience.
- Navigation information
- Supplements (image, audio, video, PDF, etc.)
- Sharing/other tools available.
- Audio or video file (type, length, size, format).
- Image file (type, dimensions, size Identify whether you want to know file size for PDFs
More of such facets would be included depending on the business goals and the state of the content.
The content to be audited should be put into the inventory and the process should be elaborated in the training content audit
Web-scrapping tools can be used to get an automated start on the inventory of web-based content. In some of the cases, exporting may also work however, there have been previous complaints that it may produce a lot of trash. When is small enough site justifies manual capturing, one of the methods is to copy the URL and paste it into a spread sheet.
Audit the content in your inventory
In real inventory and audit, it would ideally require looking at all of the website’s pages, all the videos, all the social media channel where people talk about the brand, all point-of-sales materials, and so on.