Content development is essential for the success of your business. If you want to be found in the search engines for the phrases that your possible customers look for, then you will need to create educational, useful, informative content for them, based on your detailed understanding of their personalities and the stage that they are at within their buyer’s journey, which means creating a lot of content. Content development framework is a strategy on how you will go about creating content, the reason for creating it, for whom you will be creating it, and how it features into the buying process.
One of the problems that you will face if you are doing this by yourself is that you will need a framework to work within. A content development framework will mean that you have a confirmed structure in which to generate your content, without which it’s difficult to hold yourself accountable to producing content at your desired speed.
The framework should be :
- Of high quality.
- Within a given timeframe, as part of a plan.
- Matched to your customers’ emotions.
- Covering all the different customer personalities that you have found.
- Enclosing all the different content ideas
- Ensuring that the content is properly supported.
- Ensuring that the content is properly optimized for the searchers.
- The content development framework will keep you moving forward, but the plan should be signaled towards your marketing goals.
- The more specific and measurable your goals are, the easier it will be to see how you can achieve those through your content marketing.
Steps for Content Development Framework –
- Coming Up With Ideas – Sometimes the toughest part. Be sure to deliver content for every stage of the customer’s journey.
- Plan a Content Timeline – Plan two to three content offers within two to three months. Once this is done, see that your blog posts and social media updates should support these content offers.
- Create a Workflow – This is to make sure that you can see who will be doing what tasks and when. The subject matter expert is the leader on a given topic. The writer is the person who drafts the content though he may not always be seen as the author. The editor acts as quality control to review the content. There can be multiple editors to help with different types of rework, but this can just be one person for a smaller team.
- Publish Your Content – Finally, the publisher will flow the finished content and also optimize your content for audience search.
- Promotion – Promoting your content via social media channels. Using email marketing and social media channels to make the world aware of your new content.
- Analyzing the Results – Since your needs are changing constantly, so your content development framework needs to change accordingly. Not totally, as you still need each step, but the focus should be on your marketing goals.
Make sure all the steps are been followed as planned. Proper time has been devoted to each area. See that you are actually achieving your goal and all team members are following the process as it’s laid out. The content development framework shouldn’t be steady. As your team grows, and you gain experience creating content, your process will need to accommodate accordingly. Additionally you might have different frameworks for different content formats.
Content creation without a framework plan is like moving forward without any plans. You’re left to end up wherever it takes you, good or bad. Developing a content strategy framework plan can feel tiresome and somewhat boring. Still it’s a key to any successful content marketing. When your content turns readers into brand supporters and real people, you’ll be thankful that you put in the work.