The fear of a new business failing is real. While a startup life appears to be all glamourous when it comes to rising evaluations or funding, it comes with its own set of challenges. With regard to this, an important question to ask yourself is – what is the survival rate of new businesses? Research was conducted by the US Small business administration, and it states that that around 66% of the new businesses survive for over two years or more, only 50% of them survive in the first four years and around 40 percent are in the 6 years category- according to the study “Redefining Small Business Success” by the U.S. Small Business Administration.
Here is a list of probable reasons why a certain firm may go out of business-
- Failure to deliver value – Carefully understanding customer’s needs and delivering superior value to its end users is what every company strives for. However, with the market being volatile, there may be chances where a company misses out on tapping the potential of the market and as a result, its offerings are not able to attract the traction it meant to.
- Lack of planning – Businesses can fail when there is no planning, this is with respect to both short term and long-term planning. For businesses to succeed, each organization must come up with a definite set of SMART goals that allows them to achieve a certain business objective.
- Inability to learn from mistakes – Most entrepreneurs fail due to their inability to learn from mistakes and move on. Learning from mistakes is a difficult phase and most entrepreneurs are oblivious of their mistakes.
- Lack of working capital – It is important to know that if there are no sufficient funds to run the business, they will not be able to recover their fixed costs and as a result, it will jeopardize their day-day operations.
- Ignoring customer needs- We are all aware that customer is king. It is crucial for companies to keep on monitoring the customer’s needs. If there is any lapse in that regard, the competition shall take over and they will have the first mover advantage.
Here is what businesses should do to keep abreast with the changes they face-
Be prepared – It Is critical to have a contingency plan in place when the business may be hit by unprecedented times. One needs to be mentally prepared to face the failure if it comes by.
Invest in a good BCP plan – A business continuity plan is another term for contingent plan in times of unforeseen circumstances where there is a line of action of things to do in case. It involves identifying the scope of plan, key business areas, critical functions, dependencies between various business areas and functions, plan for maintaining operations. Business continuity planning (BCP) is the process a company undergoes to create a prevention and recovery system from potential threats such as natural disasters or cyber-attacks. BCP ensures that there are no faulty decisions taken during a time of crisis. It lays down the foundation for future business decisions.