Many motivational speakers today label themselves as a “life coach”. Life coaching is a booming industry, with many experienced personalities emerging on the map and giving useful advice in different walks of life. These life coaches wish to make a difference and help people live a contented life.
One such personality is Tony Robbins, an author, entrepreneur, philanthropist and life coach. He has coached big names including Bill Clinton, Leonardo DiCaprio and Oprah Winfrey. His motivational books and self-help seminars made him a millionaire. He has successfully built his empire. But how exactly did he do it?
Everyone is aware of branding. It is the marketing technique that involves the creation of a unique brand name for a product to register it in the consumers’ minds and to differentiate it from other products. One of the types of branding is personal branding. It implies the practice of marketing people and their life and career as brands, instead of products. Tony Robbins is a perfect example of personal branding. If you search his name, you’ll get hundreds of articles dedicated to him and his works. That’s the magic of personal branding, it helps you stand out. So how did Tony go about with his personal branding?
This, 59-year-old tycoon, who owns a 525-acre luxury resort, has lived in a poverty-stricken house. The drive for earning money was kindled at a very young age and he first invested in real estate at the age of 18. After years of hard work, he became the #1 Life and Business Strategist.
But he’s not all about earning money. He believes in giving back to society and is a philanthropist. He has two projects called Feeding America and Operation Underground Railroad through which he aims to eradicate hunger and child trafficking respectively. The former took roots from a Thanksgiving in his childhood, when there was no food in the house and right then a stranger came to their doorstep and offered them food. His mission is to be that stranger for America.
He has told his story in the various works produced or written by him and he has been brutally honest about himself while telling it. He emphasizes that brands must reveal not just their strengths but also the weaknesses of their products and services. He has a very active social media presence too and people love him because he’s Tony. He is a brand.
After identifying the standard traits of the industry leaders,
we are providing you a 3-step strategy to create your own personal brand:
Bring your personality on stage:
Embrace your flaws. If you want your audience to accept you, first you must accept yourself. Every person has their quirks which makes them different from the rest. Embrace your personality, your quirks and put it on display bravely and confidently. People don’t remember the ordinary but rare and unusual.
Storytelling goes a long way:
Since childhood, we are taught moral values through storytelling. At the end of every story, we are being told and explained what the moral of the story is. And we remember it throughout our life, that’s how effective storytelling is. If you want to be heard in the clutter, use a different tone. Develop your brand through storytelling and leave a print of your brand on their minds forever. And repeat this till they relate your story to your brand.
It’s always changing:
You don’t want your audience to think of you as never changing and boring. Personal branding is all about evolving with the audience. You need to understand the change of the landscape and audience’s needs. You cannot present yourself as too scattered but not too limited either. The main message you are conveying should be strong enough to sustain time. But you as a personal brand should always be evolving and this change should be presented in such a way that it doesn’t bother your audience, but they should accept it positively.
These strategies will help you project yourself differently from your competitors and connect with the target audience.