Organizational development makes use of the resources available for improving the efficiency of the organization and expanding its productivity. It is used for solving problems relating to the firm and gives a methodology for analyzing the processes that are a part of itThe goals of organizational development deal with the dynamics of the business deals. The goals of organizational development is planned and managed strategies, to originate structural changes for increasing effectiveness.


Importance of Organizational Goals 

The goals of organizational development help define a company’s purpose, assist its business growth and achieve its financial objectives. Setting specific structural goals can also facilitate an organization to attain progress and complete the tasks to meet those business goals. In addition, they guide workers’ efforts, justify a company’s pursuits and existence, define performance standards, provide limitations for attaining unnecessary goals, and function as behavioral motivations. 

The goals need to be precise, assessable, achievable, and timely. In this way, organizations have easy access to achieve success and realize their insight. Setting goals and achieving them, can also help an organization achieve increased efficiency, productivity, and profitability. 

Organizations should clearly communicate organizational goals, and appoint workers in their job to achieve the organization’s desired results. Employees should also have the proper tools and resources. These are important to do their work to help meet the goals of organizational development

Setting goals can also help companies evaluate employee performance – for example, creating individual employee goals that support overall organizational goals and measuring individual performance against those individual goals. While an organization can communicate its organizational goals through proper procedures, the most effective and direct way to do so is through employees’ direct managers. 

This enables managers to work with their staff to develop specific, measurable, achievable, realistic, and time-bound goals that align with the organization’s goals. Setting organizational goals also helps build workplace cooperation because it makes employees work toward achieving similar goals. Developing sound goals helps organizations with planning. However, over time goals might turn out to be unrealistic and may be modified accordingly. 

Types of Organizational Goals 

There are two main types of organizational goals: 

  • Official – Official goals are the ones that an organization wishes to attain. These goals are described in a company’s public statement, such as the corporate document or annual reports. They help to build the company’s name and reputation. Such goals are usually qualitative and tougher to live. 
  • Operative – These goals need to achieve the desired outcome. Operative goals are the actual steps taken to achieve the organizational purpose. A company’s operative goals often don’t go alongside its official goals. These are often short-term goals that organizations seek to achieve through their operating policies and operations and are measured numerically. Their victory depends on metrics. Companies outline certain steps they need to take to attain operative goals. 

Purpose of the goals Of the Organizational Development 

  • Aligns Employees with The Organization’s Mission – It keeps the employees educated and updated about the goals and missions of the organization and works towards aligning the employees to achieve the goals of organizational development. 
  • Problem Solving – One of the noticeable goals is to stimulate the employees towards figuring out the problem instead of shrinking away from it. When they solve difficult problems, they tend to sharpen their skills. This enhances the productivity and performance of the employees. 
  • Encouraging the Employees to Participate in The Planning Process – This motivates employees to be a part of the planning process in harmony with the skills they possess. This way effective goal achievement takes place as the implementers are part of goal making. There is a sense of responsibility in the employees, which stimulates them to give their best performance.  

Some more functions of organizational goals:

  • Friendly Environment in The Organization – One of the necessary aims is to create a friendly and stress-free environment in the organization for its smooth functioning. With this friendly environment present in the organization, there is the inspiration for employees to work both effectively and efficiently. Furthermore, the level of profitability automatically increases in organizations where the level of stress is less in the minds of the employees. 
  • Communication Between Employees and Management – Another significant goal of organizational development is to develop a good channel of communication between the management and the employees. A lack of communication usually results in a communication gap which acts as a hindrance to the success of the organization. Effective communication channel leads to the development of faith and cooperation within the organization. 
  • Provide Guidance and Direction – Goals provide guidance and a combined direction for people in the organization. Additionally, they show the employees where the organization is going and why getting it is important. Hence, goals simply define what the organization aims for
  • Help in Control – Goals act as an instrument for control and assessment. It is possible to measure and assess performance in the future in terms of how favorably one accomplishes today’s goals. However, goals can serve these purposes only if people in charge of setting goals can overcome hurdles and set them in a proper and effective manner. 

The Purpose of Organizational Goals

The goals of organizational development are strategic targets that outline expected results and guide employees’ efforts. In addition, organizational goals are the end of the particular operation. They are the much-needed results for individuals, groups, or entire organizations. They represent not only the end point of planning but also the end toward which all other managerial functions aim

In conclusion, the goals of organizational development are created to achieve the desired state of profit and success. The aim is to attain long-term viability and maintain financial stability while smoothly running its day-to-day operations. However, the goals can be in danger if the organization does not efficiently and effectively respond to opportunities and threats.

Additionally, leaders need to pay close attention to a performance by creating a vision and building stronger relationships with employees and customers. This empowers employees at all levels while maintaining control. The executive team can thus form a relevant and innovative strategy that will guide the organization into a successful future. 

Contact us if you are interested in organizational development training program that is tailored to the needs of your organization or team