Human beings take in a lot of cues from the exterior world. Everything that we observe is taken into our perception in one form or the other. There are verbal and non-verbal attributes that are often taken into consideration while evaluating any situation. One such major influencing factor is the physical appearance of an individual. The power of dressing is a simple yet effective power that can be manifested to leave a lasting impression on others.
The power of dressing is not a recently discovered art; the art of power dressing has been developing itself for many decades. Coco Chanel pioneered in this art in the early 90s and her brand is still topping charts in the domain of power dressing.
Many famous leaders have also been applauded for their strategic use of the power of dressing, such as Margaret Thatcher, Hillary Clinton and Michelle Obama. The power of dressing has also been used to create signature looks such as the James Bond look, which has been in-trend among the youth. The booming fashion and formal apparels industry is another evidence of the manifestation of the power of dressing among the masses.
The power of dressing is quite visible in the formal and corporate sector. The formal attire oozes a sense of discipline and authority. Almost all the top-level managers and executives can be recognized by their dressing and this indeed is the power of dressing. The concept of ‘dress according to the role’ is not a foreign concept; it was first only followed by top-tier leaders but has now spread to almost all the levels.
The power of dressing also leads to a lot of intrinsic benefits. When an individual is dressed fit to the occasion, his/her levels of confidence rise and he/she has a social presence than in cases wherein they are shabbily dressed.
The power of dressing can also be noted through the power of first impressions. People generally form an impression within the first few seconds through verbal and non-verbal cues. Dressing plays a vivacious role in the formation of positive and influential first impressions. Thus the power of dressing can be witnessed through its impact on first impressions.
The concept of dressing up is not a gender-biased concept. The power of dressing can be utilized by any gender and it works for every gender. Although traditional beliefs have associated power dressing with women, men have equally sustained the concept of power dressing.
The power of dressing is not a biased authority that can be exercised by anyone gender. This magnetic power of dressing can be cultivated by anyone, through even basic changes in their dressing.
Some of the basic power dressing rules are –
- Neatly ironed clothes; giving a crisp look
- Proper color combination; not indulging in many bright colors
- Dressing according to the occasion; being aware of the situation to attend
- Dressing according to the body structure; wearing clothes that complement the body
The power of dressing can be exhibited through many such actions. It is no more hidden information that power dressing has a positive influence on others and can be used to leave a lasting impression on others.